{"id":28159,"date":"2026-07-21T09:54:18","date_gmt":"2026-07-21T02:54:18","guid":{"rendered":"https:\/\/www.poultryindonesia.com\/?p=28159"},"modified":"2026-07-21T10:12:09","modified_gmt":"2026-07-21T03:12:09","slug":"the-urgency-of-promoting-poultry-product-consumption-2","status":"publish","type":"post","link":"https:\/\/www.poultryindonesia.com\/en\/the-urgency-of-promoting-poultry-product-consumption-2\/","title":{"rendered":"The Urgency of Promoting Poultry Product Consumption"},"content":{"rendered":"
Promoting poultry consumption is no longer merely a matter of taste or lifestyle; it should be viewed as a long-term investment in the quality of the nation’s future generations.<\/h6>\n
Chicken meat and eggs have long been an integral part of the Indonesian family diet. In addition to being relatively affordable, both food products are versatile and can be prepared into a wide variety of dishes familiar to people of all ages, from children to the elderly. It is therefore unsurprising that chicken and eggs serve as the primary sources of animal protein for most Indonesian households.<\/h6>\n
Behind their simplicity lies remarkable nutritional value. Chicken meat and eggs are excellent sources of high-quality protein, rich in essential amino acids, vitamins, and important minerals required by the body. These nutrients play crucial roles in supporting growth, repairing body tissues, and maintaining a strong immune system.<\/h6>\n
\"\"At the same time, the scale of Indonesia\u2019s poultry industry should not be underestimated. Chicken and egg production continues almost uninterrupted throughout the year. Every day, products are distributed from smallholder farmers and large integrated companies alike to traditional wet markets and modern retail outlets. This substantial production capacity makes the poultry industry one of the pillars of national animal-protein food security, providing a reliable, year-round source of protein that is not dependent on seasonal factors and remains accessible to a broad range of economic groups.<\/h6>\n
Ironically, however, this abundant supply has not been fully matched by public consumption levels. Various data indicate that Indonesia\u2019s consumption of poultry-based animal protein still lags behind that of neighboring countries in Southeast Asia. According to a written interview with Agung Suganda, Director General of Livestock and Animal Health Services (DG PKH), received on Thursday, June 11, the average egg consumption in Indonesia is only around 300 eggs per capita per year. In neighboring countries such as Malaysia and Singapore, consumption reaches between 500 and 600 eggs per capita annually. For chicken meat, Indonesia\u2019s consumption stands at approximately 12 kilograms per capita per year, far below Malaysia\u2019s 24 kilograms per capita per year\u2014double Indonesia\u2019s current level.<\/h6>\n
The good news is that this trend is moving in a positive direction. Per capita chicken meat consumption in Indonesia increased in 2025. Overall meat consumption in the country has been growing by approximately 4\u20135 percent annually, with chicken remaining the most preferred protein source compared to beef, goat meat, and other processed products. This growth indicates that public awareness of the importance of animal protein is gradually improving. Nevertheless, stronger efforts are still needed to accelerate progress and bring Indonesia closer to global nutritional standards.<\/h6>\n
The biggest obstacles to faster growth remain familiar challenges such as purchasing power, price fluctuations, and uneven distribution across regions. In several areas, particularly those located far from production centers, chicken and egg prices can rise significantly due to lengthy distribution chains. When prices increase, household spending on animal protein is often among the first expenses to be reduced. Yet this is precisely where nutritional consequences become most apparent, especially for children under five years old who are in their critical growth period.<\/h6>\n
Amid efforts to encourage better consumption habits, the public continues to face widespread misinformation regarding poultry products. Concerns about hormones in broiler chickens, misconceptions that eggs excessively increase cholesterol levels, and fears of antibiotic residues all continue to circulate despite lacking strong scientific evidence. Nevertheless, such claims significantly influence household purchasing decisions. Limited food literacy has led some consumers to avoid protein sources that are, in reality, safe, nutritious, and essential for their health.<\/h6>\n
Based on these findings, the Poultry Indonesia team has chosen \u201cThe Urgency of Promoting Poultry Product Consumption\u201d<\/strong> as the main theme of discussion. The dynamics, challenges, strategies, and expectations surrounding efforts to increase poultry product consumption in Indonesia are explored comprehensively in this edition\u2019s Main Report section.Sabna<\/strong><\/em><\/h6>\n
This article is an excerpt from the Main Report section of Poultry Indonesia Magazine, July 2026 Edition. Read the full article in Poultry Indonesia Magazine July 2026 Edition. For subscriptions or further information, contact: +62 877-8012-0754 or <\/em>sirkulasipoultry@gmail.com<\/em><\/a>.<\/em><\/h6>\n
Stay updated on Indonesia\u2019s poultry industry by joining the Satwa Media Group WhatsApp Channel.<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"

Promoting poultry consumption is no longer merely a matter of taste or lifestyle; it should be viewed as a long-term investment in the quality of the nation’s future generations. Chicken meat and eggs have long been an integral part of the Indonesian family diet. In addition to being relatively affordable, both food products are versatile […]<\/p>\n","protected":false},"author":4,"featured_media":28152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"cybocfi_hide_featured_image":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[44],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n