Not only highlighting its three core solution pillars—B-Safe Solution, SINCRO Services, and Egg Quality Services—ADM also positions education as an essential part of its contribution to the livestock industry.
ADM Animal Nutrition participated in ILDEX Indonesia 2025, held on September 17–19, 2025, at ICE BSD, Tangerang. This year, ADM showcased its three main solution pillars: B-Safe Solution, SINCRO Services, and Egg Quality Services, all designed to support production performance in the livestock industry.
As one of the largest and most influential trade exhibitions in Indonesia’s livestock sector, ILDEX successfully brought together industry players from around the world. This prestigious event attracted more than 13,500 visitors from 30 countries, making it a strategic platform for knowledge exchange, networking, and introducing the latest innovations for the advancement of Indonesia’s livestock sector.
At ILDEX Indonesia 2025, ADM earned the “1st Best Favorite Booth” award. This recognition not only reflects appreciation for ADM’s creativity and quality throughout the exhibition, but also symbolizes ADM’s commitment to delivering innovation, quality, and sustainable solutions to support the progress of the national livestock industry—while also reinforcing ADM’s position as one of the key highlights of the international exhibition.
With a variety of booth activations and an iconic visual identity, ADM successfully created an engaging experience that drew visitor attention from the very first day. It is no surprise that ADM received this award, recognizing the creativity of its booth concept and its success in providing an active, meaningful interaction space.
Wully Wahyuni, Country General Manager of ADM Animal Nutrition Indonesia, stated that as a global animal nutrition company, ADM’s participation at ILDEX Indonesia 2025 represents its commitment to continuously deliver innovative nutrition solutions relevant to the needs of Indonesia’s livestock industry. “This event is also a platform for ADM to introduce our portfolio of products and services—from feed additives and premixes to various services—designed to help optimize customer needs and address field challenges,” she said in a written statement on Monday (October 6).
Product and Service Innovation
During ILDEX Indonesia 2025, ADM highlighted its three key solution pillars: B-Safe Solution, SINCRO Services, and Egg Quality Services. One of the flagship products promoted by ADM was B-Safe, a patented solution combining Copper and Zeolite to protect the digestive tract. This patented combination works by controlling both gram-positive and gram-negative pathogenic bacteria. Supported by more than 60 field trials, B-Safe has proven effective in maintaining gut microflora balance, protecting the digestive system, and improving livestock performance.
Beyond product solutions, ADM also introduced ADM SINCRO—an ecosystem of intelligent, data-driven solutions and services designed to support farmers and feedmills with nutritional insights, optimal feed formulation, and continuous real-time monitoring for efficient and responsive operational management. In addition, ADM’s CD&D team featured Egg Quality Services, a service that analyzes egg quality by focusing on strength, color, and candling, demonstrated directly at the booth.
Education and Interactive Engagement
ADM also places education as a key component of its contribution to the livestock industry. This commitment was reflected through various interactive activities and learning facilities available at the booth. One of the main attractions was the B-Safe Corner, a cube-shaped educational space specially designed to provide visitors with product knowledge about the advantages of B-Safe. With its interactive concept, the area allowed visitors to understand how B-Safe works and its role in supporting digestive health in livestock.
In addition to showcasing products and services, ADM also prepared interactive experiences for visitors through engaging activities such as the ADM Treasure Hunt—a creative way to introduce and enhance product education while encouraging visitors to explore the entire booth. The Spin & Win game also attracted many visitors eager to try their luck and win exciting prizes.
ADM also featured the ADM Coffee Corner, offering a cozy and Instagrammable atmosphere that made discussions warmer and more enjoyable. The presence of the friendly and responsive #TeamADM reflected ADM’s commitment to prioritizing customer and partner comfort, ensuring every conversation felt meaningful.
Solutions for Industry Needs
ADM provided an open space for discussion with industry stakeholders. With the support of #TeamADM, visitors had the opportunity to directly consult about on-site challenges and receive relevant solutions through ADM’s range of products, including B-Safe as an AGP alternative effective in controlling pathogenic bacteria; Powerjet for inflammation modulation; T5X as a solution for mycotoxin challenges; and Perfegg for optimizing egg production during the late production phase.
Through its range of product innovations, services, and interactive booth activities, ADM Animal Nutrition reinforces its commitment to supporting the growth of the livestock industry. ADM remains dedicated to delivering precise nutrition solutions tailored to customer needs, helping them navigate field challenges, and achieve optimal production performance.
