POULTRYINDONESIA, Jakarta — The Indonesian Association of Animal Health Companies (ASOHI) once again held the CEO Forum 2025, a strategic discussion platform bringing together players from the animal health industry, livestock sector, and government. The event, held on Tuesday (14/10) at Avenzel Hotel and Convention Cibubur, marked the third edition since it was first launched in 2019, following a hiatus during the COVID-19 pandemic.
ASOHI Chairperson, Irawati Fari, emphasized that the CEO Forum serves as an important moment to strengthen cross-sector collaboration amid rapid industry transformation.
“We must continue adapting to the changing times. Business models are shifting, from print media to digitalization. Even the marketing of animal health products must adapt,” she said.
She also noted that this year’s forum is being held close to the 9th ASOHI National Congress (Munas), which will mark the end of her two-term leadership.
“I am grateful for the support of the board and members over the past ten years. I hope the new leadership continues the spirit of regeneration and strengthens ASOHI’s role as a government partner,” she added.
In her presentation, Irawati highlighted several organizational achievements, including the establishment of ASOHI’s office, improved financial governance, and consistent unqualified audit opinions from independent auditors. She also emphasized ASOHI’s role during the 2022 FMD (Foot-and-Mouth Disease) outbreak, during which the association distributed nearly one billion rupiah worth of animal health assistance.
“This is clear proof that ASOHI is not only a partner to the government but also a partner to society in the spirit of One Health,” she asserted.
Hendra Wibawa, Director of Animal Health, who attended on behalf of the Director General of Livestock and Animal Health, expressed appreciation for ASOHI’s contribution to maintaining national animal health.
“Indonesia’s animal health product market has now reached more than Rp 10 trillion per year, with export potential of Rp 3.7 trillion. But the biggest challenges remain regulatory harmonization and combating the circulation of illegal products,” Hendra explained.
He also highlighted global challenges such as transboundary diseases, climate change, and antimicrobial resistance, all of which require the implementation of the One Health approach.
“Indonesian animal health products are now exported to 95 countries. This proves our global competitiveness,” he added.
In the next session, APINDO Chairman Antonius Joenoes Supit stressed that the livestock sector plays a major role in national food security. And although animal health products may seem like a small component, without them the livestock industry cannot operate.
“Indonesia is now ranked seventh in the world in chicken production, with 3.8 million tons per year. However, national chicken meat consumption remains low at around 13 kilograms per capita. This shows that our market is still very large and could double as the economy grows. If chicken consumption doubles, the value of the animal health industry could reach Rp 20 trillion. This is a major opportunity we must seize together,” he said.
Also speaking at the event, Arvy Budiarto, CEO of Agile Technica, introduced ERPNext, an open-platform ERP system designed to improve operational efficiency for companies—including those in the animal health and livestock industries. “Efficiency can only be achieved with accurate data and an integrated system,” he explained.
Arvy illustrated that digital systems enable companies to monitor inventory, calculate cost of goods sold (COGS), and track warehouse operations in real time from anywhere—even from the beach. He also highlighted the digitalization potential in livestock partnership systems through mobile applications that can operate offline.
