POULTRYINDONESIA, Malang – The poultry sector is expected to continue playing a vital role in maintaining national food security in 2026. This projection was shared during a National Guest Lecture on Poultry, organized by the Applied Undergraduate Program in Poultry Agribusiness, Faculty of Vocational Studies at the University of Muhammadiyah Malang (UMM), on Tuesday (Jan 20, 2026).

The forum, held in Malang, served as a discussion space for UMM academics and industry players to address current challenges in the poultry sector. These include feed price volatility, shrinking profit margins, and the demand for increased efficiency and sustainable production amidst the existing business dynamics.

Bambang Rudianto, a business consultant for broiler and layer chickens, noted that while opportunities in the poultry business remain open, they can no longer be pursued through conventional methods. In his view, the primary weakness of small-scale farmers lies in unstructured business management.

“Livestock farming today must be managed professionally; it is no longer enough to focus solely on output. Without clear production planning, organized cost control, and risk management, businesses will struggle to survive,” Bambang stated.

He added that the orientation of poultry businesses needs to shift from mere production toward modern business management. According to him, a modern approach—rich in strategy and calculation—will help farmers lower their Break-Even Point (BEP).

Regarding animal health, Suyud, Chairman of the Indonesian Animal Medicine Association (ASOHI) of East Java, emphasized that poultry productivity depends heavily on proper health management. He reminded attendees of the importance of using safe animal medicines and supplements that comply with regulations.

“In addition to cultivation management, animal health must be a top priority. The proper use of veterinary medicine directly impacts production performance. A single wrong choice in medication can have long-lasting and fatal consequences,” he explained.

He also highlighted the need for collaboration between farmers, the animal medicine industry, and the government to build a healthy poultry system while boosting market confidence.

Meanwhile, the Dean of the Faculty of Vocational Studies at UMM, Lailis Syafaah, stated that the poultry industry holds strategic value, both as an economic driver and a provider of animal protein for the public. She believes that vocational education must be able to meet real industry needs.

Through this national guest lecture, the Poultry Agribusiness Program at UMM’s Faculty of Vocational Studies reaffirms its commitment to providing applicable and relevant learning, while preparing graduates who are adaptive to changes in the poultry industry.

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